Successful organizations are making the essential shift from product-driven marketing to data or customer-driven marketing and embracing Big Data as the next logical step for marketers. So, Big Data is the elephant in the room everyone wants to embrace. However, adopting and implementing Big Data requires meticulous analysis and planning. Hence, enterprises that fail to optimize their company culture cannot leverage Big Data’s full potential.
The Best Practices: Big Data for Marketers course introduces the key processes and best practices that facilitate effective Big Data adoption and implementation. This course discusses:
- Different data types
- Planning Big Data implementation
- Current Big Data trends for marketers
To learn more about this course, read the full abstract. This class is available for All Access Education Pass holders by simply logging in to Eloqua University.
As the designer of this course, I would love to hear your thoughts and feedback about it. Please leave any comments or suggestions below.
Happy training!
Reenu