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Applying a contact field parameter to a segment

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Hi, Is it possible to apply / populate a contact field information for a whole list of contacts in a segment and make sure no other contact in my DB gets this field entry against them. For example I segment on a particular field and find that all these contacts are from the North. Now I want to be able to populate the contact field "Region" as "North" for all the contacts in this segment. Is this possible ?

 

Regards,

Shiva


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