Any advice on this would be great.
We are a Gloabl group, with a number of different divisions, offering different I.T services and solutions. Each has its own marketing roadmap to which a single database will be used to target and segment via marketing activity.
Just after some advice and best practice I suppose, hopefully there is someone out there who has tackled a similar problem ...
i) What is the best way to target these divisions within a single database, without causing too much of a headache.
ii) As we have a single instance of ELQ, in terms of differentiating the divisions, is the easy approach to simply set up different email groups for camapigns? I.E, Different Headers, footers and preference centres etc... ???
Haven't started to consider the ELQ side of things as yet, but was wondering if anyone has tackled this recently, before I deep dive in, and if they have any advice?
Thanks in advance.