A Modern Marketing Luminary is a thought leader with proficiency in the Five Tenets of Modern Marketing. He or she is capable of defining effective modern marketing strategies and implementing them with Eloqua. The path to becoming a Modern Marketing Luminary starts by becoming an Eloqua Master. You can learn more about the Masters and Luminary programs here.
Anyone who earns the Masters title or completes all courses within one of the Tenets will receive recognition on Topliners with a badge.
- Masters Badge (yearly)– Effective January 1, 2014, obtaining an Eloqua Master requires completion of the E10 Fundamentals series, the Revenue Performance Management (RPM) series, and a single exam that covers both. Once this is complete, you will receive a badge dated with the year of completion (ex: 2014 Masters). The Masters title must be renewed yearly.
- Specialty Tenet Badges (yearly)– To receive Specialty in a Tenet and earn a corresponding Topliners badge, an Eloqua Master simply needs to complete all courses aligned with that Tenet. Visit this page to see the courses aligned to each tenet.
- Luminary (yearly)– Coming Soon
Important Note: All Eloqua University titles and badges are awarded yearly (i.e. 2014 Master). You will have the option at the end of the year to follow a migration path if you would like to earn the title and badge for the following year (i.e. 2015 Master). It’s important to know that titles and badges will never be taken away. If you earn your 2014 Masters, you will always hold that status, but you will need to complete current requirements to earn the 2015 Masters title.
When Will My Badge Appear on My Profile?
Due to volume, Topliners badges for Eloqua University will be refreshed on a monthly basis. We know you are excited, but please be patient! You can learn more about Topliners badges and points here. If you have questions, or feel it has been more than a month since you achieved your status, you can send a specific request to eloqua-university_ww@oracle.com and copy topliners@eloqua.com.
Thank you and congratulations!
Eloqua University Team