Greetings fellow Topliners -
We're looking to enable our sales teams to add specific contacts to a nurture stream directly from Salesforce, and we're evaluating multiple ways we can solve it. I am interested in connecting with or hearing from anyone who has tackled this to help guide our decisions.
The options that we are toying around with are:
- Option 1: Leveraging Salesforce.com campaign membership status
- Positives: Relatively easy membership/subscription routine, synch already built in our CRM integration. No reliance on SFDC team to deploy.
- Negatives: Our Sales teams dislike SFDC campaigns and user adoption is low. Perceived as cumbersome and clunky.
- Option 2: Leveraging a custom "subscription" 1:many variable in the SFDC record
- Positives: Already have subscription field (multi-select box) embedded in the SFDC record. Avoids using SFDC campaigns.
- Negatives: I fear the list will get cluttered and clunky over time if we add many campaign options. All changes have to go through our SFDC admins.
- Option 3: Building a custom Eloqua landing page that uses form processing steps to add/remove members from campaigns
- Positives: Would be the most flexible solution (I believe). Could allow us to develop custom workflow using processing steps.
- Negatives: Complex. The most like custom development. Not sure about passing/showing membership status in a SFDC record. Concerned about pre-populating subscription status in the page/form.
Anybody tackle this already and have a good solution?
If you're using Campaigns in SFDC, anybody have tip/tricks to help drive adoption?
Many thanks in advance for any assistance or help you can provide.
Brian