Dear data passing gurus and Omniture omnipotents,
I'm working with a client that would like to import data from Eloqua into Omniture. Specifically, metadata about each message ID (subject, marketer who sent it, etc.) and deployment metrics (emails set, delivered, opened , etc.).
The value of having it in Omniture is that the client is integrating various marketing deployment platforms, with product databases and transactional databases, a call center, etc. Then using automation capabilities within Omniture to push reports to stakeholders globally.
The meta data can easily be passed via query string parameters.
Deployment metrics - has anyone out there successfully integrated these elements from Eloqua into Omniture via a custom API? Or perhaps an SFTP Integration? Would love to know!
Many Thanks,