Creating Event Nirvana.
See how Adaptive Planning promotes live events happening every single business day. (Without going insane.)
Webcast: February 11, 1 PM EST / 10 AM PT
Speaker: George Coughlin, Senior Director of Marketing, Adaptive Planning
How do you ramp up from 90 local in-person events to over 250 a year with only a small ramp up in marketing staff? Automate. Automate. Automate.
Join us as Markie Award winner Adaptive Planning reveals how they beat the odds and nearly every goal in expanding their live event promotions.
Be careful what you wish for…
In 2012, Adaptive Planning’s marketing team pitched senior management on making in-person events (seminars, workshops, networking events) a key differentiator for the company. The CEO said “go for it,” but with no additional headcount.
Turn limited headcount into a heavenly situation.
Automated marketing processes (dynamic emails and landing pages) and connectors to document management and CRM systems enabled a marketing staff of just three to lean more on the source of the requests. Event owners were empowered to input their own information and create pre-programmed, A/B testable campaigns and follow-up communications.
The result: Event marketing paradise.
Now over 60% of the company’s deals include someone who attended one these events. “Our local events program is the strategic differentiator that’s enabling us to be the fifth fastest growing software company in Silicon Valley.” (John Herr, CEO.)