Hi all,
HP Cloud is one of the fastest growing business units at HP and we are seeking a detail-oriented, data and internet savvy professional to join our demand generation team. As an individual contributor, this position will work on projects that span all aspects of the cloud business teams to make sure adequate communication and leads management is in place for projects. You will play a hands-on role in working with our agency and executing emails and communications through Eloqua and Sales Force systems.
Key responsibilities
- Coordinate and oversee the Public cloud customer email communication working with Public Cloud support, product marketing and sales teams.
- Communicate project needs with external agency to execute email campaigns including HTML email, landing page creation, form creation, nurture programs, list segmentation and testing.
- Develop dashboards, reports and processes using Eloqua & Salesforce to continuously measure marketing effectiveness.
- Identify areas of opportunity for improvement then design & conduct testing to boost effectiveness.
- Maintain the health of our marketing database including adding new records, cleansing and data appending.
This is an ideal position for a self-starter who enjoys digital marketing, likes working with hi-tech products, is process oriented, and thrives in a fast-paced, dynamic environment.
Qualifications
- Bachelor’s degree in Business, Marketing or related area
- 2-3 years’ experience in either email marketing, database marketing or marketing operations
- Experience and/or working knowledge of CRM and marketing automation (Salesforce.com & Eloqua)
- Ability to manage multiple demand generation projects simultaneously and work with internal teams on webinars, tradeshows, contests, etc.
- Understanding of email marketing, lead conversion, database marketing and analytics.
- Must be proactive, and have the ability to work both independently and collaboratively with multiple teams
- Confident networking across a large company and learning new processes
- Detailed-oriented, organized and used to working under tight deadlines
Contact me directly or apply on career builder. Thanks!